World’s first Web TV featuring a political party
Election communication strategy for the Democratic Party of Japan
Aoyama Planning Arts developed D-Vision, a system for broadcasting videos of the manifesto (pledges) and other messages of the Democratic Party of Japan for the lower house election via the party’s website. The system constantly broadcasts about 20 videos delivering the messages of Naoto Kan (then leader) and other senior party officials and explaining the party’s manifesto.
Nihon Keizai Shimbun
DPJ joins hands with system developer APA to distribute video content
Merger meeting to be broadcast live
Starting 18th of this month, the Democratic Party of Japan will distribute videos on its manifesto (pledges) for the upcoming lower house election and other matters via its website, by using a system of a venture company. The system was developed by Aoyama Planning Arts, Inc., a firm that deals with the development of video systems. Broadband (high speed, high capacity) communication is expected to come into widespread use as a means for political parties to make their policies and other messages known to the public.
DPJ’s video distribution site, dubbed D-Vision, broadcasts about 20 videos constantly. The videos deliver the messages of Naoto Kan, the party leader, and other senior party officials, as well as explain the party’s manifesto. The meeting scheduled to be held on October 5 to celebrate the merger of the Democratic Party of Japan and the Liberal Party will also be broadcast live.
Japan’s first manifesto – Election communication strategies for the Democratic Party of Japan
Aoyama Planning Arts formulated general communication strategies for the Democratic Party of Japan in preparation for the lower house election in 2003 and the upper house election in 2004. We produced TV commercials, posters, etc. and planned and edited the party’s manifesto to communicate its policies to the public in an easy-to-understand fashion. We also provided Internet broadcasts of behind-the-scene videos of the party leader and Diet members as well as of live events, among other things. This ushered in the subsequent new trend of video-oriented, Internet-based election campaigns.